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Обычно в привлечение клиентов вкладываются значительные ресурсы. Аптечные сети и производители разрабатывают бонусные программы, предлагают скидки, а аренда помещения в проходных местах забирает большую часть бюджета. Кроме того, значительные суммы тратятся на рекламу… Однако все эти усилия могут быть напрасными, если первостольники ваших аптек не обеспечивают качественное личное обслуживание клиентов.
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