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Представьте себе ситуацию, когда директор нанимает маркетолога и услышит вопрос: «Какой у нас рекламный бюджет?». Для многих директоров такой вопрос может вызвать некоторое недоумение: «Зачем ему это знать? Он намерен использовать бюджет в своих интересах? Только что присоединился к команде, а уже начинает спрашивать о деталях…»
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