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На украинском фармацевтическом рынке продолжается ожесточенная конкуренция между производителями лекарств. Граждане становятся более осведомленными о своем здоровье, частный сектор медицины развивается, а государственная система медицинского обслуживания сталкивается с финансовыми трудностями. Производители активно ищут новые стратегии для продвижения своих брендов с прогнозируемой эффективностью.
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