We look forward to welcoming you at the meeting of the annual Specialized practical conference Effectiveness of field services 2022: Sales Force Conference, which will be held in Kyiv on October 28, 2022 offline and online!
Tools of the Sales Department!
Technologies related to field promotion are constantly being adapted, especially in wartime. Each employee invents its own modification of field promotion and coverage of core audiences.
Budgets are reduced, but plans remain.
Sales Force Conference is a hub of the best promotion specialists, acute practice and objectified theory.
Principles of the conference
Practical utility
Democratism
Interactivity
Absence of advertising of service organizations
Mixed format - offline + online
The main topics of the conference
Adaptation of field promotion in conditions of military resistance
Tools of the Sales Department
Modern methods of selection of specialists to sales departments
Peculiarities of remote communications
Modern sales tools
Frequent mistakes in sales
Customer relationship management tools, CRM
Who will share their experience this year?
Those who already have dozens of successful cases of implementing ambitious plans in the backgroundThose who know how to tell and show HOW to create working models
Those who execute sales super-plans and do it right now
The most useful content
The main principle of selecting speakers is the content utility The reports will cover both universal principles and techniques for sales increasing, as well as industry pharmaceutical specifics in the changing market
Fresh cases
Speakers will share author’s cases, examples of the application of their methods of increasing sales and the effectiveness of field promotion
Lot of practice
Instead of teaching the basics and theory, the speakers will give practical recommendations, proven work methods for building an effective team in the sales department, optimizing tools for working with clients. After each report, time is allocated for discussion, experts’ words, questions and answers session and the opinion of the audience.
SPEAKERS AND EXPERTS OF THE CONFERENCE
Yury Chertkov
Founder and director of the company «Medical Marketing Agency», Business-trainer
Valentyn Kim
Social and Political Psychologist, Business Coach. Consulting Psychologist in television projects on the top TV channels
Vitaliy Rayter
Consultant at «OpenPharma» Company
Yevhen Lavrenko
Project manager for the implementation of new services for doctors, SFE manager at ML «Dila»
Artem Matvieiev
Sales and Marketing Director of «Alkaloid» Kyiv LLC
Inna Sorochynska
Head of SFE&BI Department Ukraine and CIS «Acino»
Halyna Shabshai
Consultant of Top Managers and Business Owners of CIS countries, Europe, USA and Israel, the Member of the International Enneagram Association
Oleksandr Haiuk
Head of Trade Marketing Department and e-Commerce of «IPSEN» Company
Ihor Ostrovskyi
Marketing Director of «Mili Healthcare Ltd»
Serhii Netrebko
Business Development Manager of Representation of «Aspen Pharma Ireland Limited»
Serhii Titochka
Head of Over-the-counter Medicine Promotion Department, «Nobel Ukraine»
Yurii Fedorchuk
Deputy Director for Business Development Pharmaceutical company "Sperco Ukraine", Candidate of Pharmaceutical Sciences
Maxim Sibiriakov
National Sales Manager, Representative office, Richter Gedeon Nrt. in Ukraine
Yury Voytenko
Director of «PHARMEDPRO»
Serge Sniegiriov
Head of Marketing TOP Clinic DENIS
Vira Lelytsia
Pharmaceutical market expert
Vasyliy Vasyliev
Datum LLC. CEO
Zoia Starukhina
Business Unit Manager Microbiota, Biocodex
Serhii Titochka
Head of Over-the-counter Medicine Promotion Department, «Nobel Ukraine»
Yurii Fedorchuk
Deputy Director for Business Development Pharmaceutical company "Sperco Ukraine", Candidate of Pharmaceutical Sciences
Preliminary Conference Program
Effectiveness of Field Services
October 28
Tools of the Sales Department!
| 9:00-10:00 | Registration, morning coffee ☕ | |||||
| 10:00-10:30 | No matter what - it matters who!
• Typical human responses during shocks • New types of difficult clients • How to work with responses: Fight, run, freeze? • Divergent doctors. Constructive wave of communications |
Yury Chertkov Founder and director of the company «Medical Marketing Agency», Business-trainer
Valentyn KimSocial and Political Psychologist, Business Coach. Consulting Psychologist in television projects on “Inter”, “1+1”, “ICTV”, “STB” and “Ukraine” TV channels. |
||||
| 10:30-11:00 | Where is the market headed? Aggregate view of analytical companies
• Main trends • Where is the market going? • Economic trends • What should the medical and pharmaceutical segment prepare for? |
Yevhen Lavrenko Project manager for the implementation of new services for doctors, SFE manager at ML «Dila» |
||||
| 11:00-11:30 | Effectiveness of field visits, what do doctors really want? • Do doctors want face-to-face visits? • Duration of the current visit • How to increase the memorizing of key messages? |
Inna Sorochynska Head of SFE&BI Department Ukraine and CIS «Acino» |
||||
| 11:30-12:00 | Omnichannel marketing, tools of the sales department
• Sales channels/communication channels: how are they changing? • Difference between omnichannel and multichannel approaches • How to try to calculate the tools contribution? • Remote communication – myths vs reality, or how to measure true effectiveness? |
Artem Matvieiev Sales and Marketing Director of «Alkaloid» Kyiv LLC |
||||
| 12:00-12:30 | Expert panel Summary: Discussion takeaway with clear conclusions about modern channel efficiency
|
|||||
| 12:30-13:00 | Coffee brake ☕ | |||||
| 13:00-13:30 | Connect them!
• How to use platforms in the drugs promotion, how to connect representatives and doctors, doctors and patients? • Tools for integration of target audiences |
Vitaliy Rayter Consultant at «OpenPharma» Company |
||||
| 13:30-14:00 | Short of “ammo”? Promotion for free? How to optimize and not lose • Low-budget promotion tools • How to increase the conversion of promotional efforts? • Examples of high-profile promotional efforts |
Vira Lelytsia Pharmaceutical market expert |
||||
| 14:00-14:30 | Expert panel Summary: Discussion takeaway with the rating of high conversion promotional tools
|
|||||
| 14:30-15:30 | Lunch 🍴 | |||||
| 15:30-16:00 | Video conference: How to increase the efficiency of sales departments, personal identification system • Proactive identification of factors impeding recommendation • Anti-FAB, as a new form of competitive comparison • Modern training patterns and development of medical representatives |
Halyna Shabshai Consultant of Top Managers and Business Owners of CIS countries, Europe, USA and Israel, the Member of the International Enneagram Association |
||||
| 16:00-16:30 | Private Clinic vs Pharma Company. How to find a common language?
• Development prospects of the private sector of medicine. • How can a pharmaceutical representative get into a private clinic? • Who makes decisions in private medicine? • What may be of interest, insights and cases. |
Serge Sniegiriov Head of Marketing TOP Clinic DENIS |
||||
| 16:30-17:00 |
"Confession" speech: The path of a representative in a pharmacy, an insider pharmacist • How do representatives work in the pharmacy? • The main recipes of the promotion • The percentage of “switched” pharmacists in the pharmacy • Is the pharmacist’s influence objective, and does active recommendation work? |
Yurii Fedorchuk Deputy Director for Business Development Pharmaceutical company "Sperco Ukraine", Candidate of Pharmaceutical Sciences |
||||
| 17:00-18:00 | Discussion and conclusions of the conference | |||||
| 18:00-19:00 | Friendly buffet 🍸 | |||||
Cost of participation
Discount for 2 and more participants - 10%
Prices before taxes, discounts are not cumulative
October 28, 2022 (Friday)
Kyiv, Velyka Zhytomyrska St, 33
Chamber Plaza, Coliseum
[Open map]
+38 (067) 703-32-51
admin@amm.net.ua
INFO PARTNERS
Sales Force Conference - October 28 2022
Participate
Sales Force Conference 2022
© 2022 Medical Marketing Agency
28.10.2022
- +38 (044) 423-44-99
- +38 (067) 703-32-51
- admin@amm.net.ua
